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Bruce Orcutt

SVP of Marketing, ABBYY

About me

Passionate marketing and leadership executive who is focused on driving revenue and market growth in Digital Transformation and Intelligent Process Automation. As SVP of Product Marketing for ABBYY, I successfully transformed the product strategy from an OCR technology sale to ISVs to the leading provider of Intelligent Document Processing (IDP) to enterprises.

Global responsibility for Product Marketing, Solution Marketing and Analyst Relations, I helped conceive, develop and launch two new SaaS platforms for IDP and Process Mining with vertical focus areas around financial services, insurance, healthcare, government, and transportation. Additionally helped migrate the company and portfolio to subscription and recurring revenue models.

Responsible for the global product strategy, go to market, launch, pricing, competitive analysis, analyst relations, content creation, win/loss analysis, and sales enablement for the entire ABBYY product portfolio.

Market domain expert in AI, machine learning, process and task mining, document and data capture, digital transformation, intelligent document processing, and hyperautomation. Deep experience with mobile platforms driving customer experience and a passion for customer excellence.

amazing people

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